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Success stories: Small & Medium Enterprise (SME) Sector

​Success stories: Small & Medium Enterprise (SME) Sector

Challenge
A 6 M€ SME in the hardware sector decided to move into the CRM hardware and software market. Money was invested to write a well working software package. After one year on the road, its sales team was not able to sell the combined package.

Engagement
Cohen & Simons designed the sales processes, added the right sales people, trained the existing ones and stepped into the company as interim sales and marketing director.  By making joint sales calls with the existing sales staff we trained them how to organize, prepare and execute sales calls by right example.

Sustainable Value
After 4 months the first order came in and sales after a year reached nearly a million Euros.
Media Sector
Software Sector
Industry Sector
Insurance Sector
Banking Sector
Telecom Sector
Pharmacuetical Sector
Small & Medium Enterprise (SME) Sector
Energy Sector
ICT Consulting Sector
NGO Sector
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  • Home
  • Turnaround
  • Growth
  • M&A - Financing
  • Performance
  • About
  • Contact